High Liner Foods

Texas school district, Advantage Waypoint successfully implement Caribbean Fish Taco menu program to earn top prize

DANVERS, Mass., July 03, 2012 /CNW/ - High Liner Foods (USA) Inc., the leading value-added seafood supplier in North America, today announced the winners of the company’s “Picture of Health” contest to promote healthy seafood options in K-12 school districts.

Amy Barta, Director of Child Nutrition Services at the Angleton Independent School District in Angleton, TX, and Mary Ellen Kirk, the broker sales representative at Advantage Waypoint, are the winners of the national contest.

Barta and Kirk jointly developed a creative and nutritious Caribbean Fish Taco menu program that students at the Angleton School District welcomed enthusiastically. Kirk and Barta documented the success of the program in a video testimonial. Kirk and Barta will each receive a $2,000 gift card.

“Students are more likely to be enthusiastic and welcome seafood on the menu when it’s a special, fun event, and we congratulate Amy and Mary Ellen for doing a fantastic job with this program,” said Rick Spalding, corporate accounts marketing manager for High Liner Foods (USA) Inc. “The Angleton School District found a creative way to make seafood more exciting for kids, and the Caribbean Fish Tacos are now a regular menu item.”

Launched in November 2011, the High Liner Foods (USA) Inc. “Picture of Health” promotion was designed to help school foodservice directors overcome challenges implementing healthy seafood menu options that students will find appealing.

High Liner’s K-12 broker sales representatives worked with school foodservice directors to develop creative and nutritious menu concepts based on five leading FPI® and Viking branded items. More than 25 menu concepts were developed, and can be found on the special FPI K-12 website.

For more information about the innovative High Liner Foods (USA) Inc. products for K-12 school districts, please visit www.fpik12.com.

About High Liner Foods

High Liner Foods is the leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's retail branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel®, Sea Cuisine™ and Royal Sea® labels, and are available in most grocery and club stores. The Company also sells its food products under theHigh Liner, Icelandic Seafood, FPI, and Viking brands to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company, trading under the symbols HLF and HLF.A on the Toronto Stock Exchange.